Seth Godin is widely seen as one of the top marketing experts today, and is the author of 11 popular marketing books. His blog was ranked as the No 1 marketing blog by AdAge Power 150. Godin has also written some free ebooks that he encourages his readers do share and distribute. Here are his 8 ebooks, available to download for free. Please enjoy and pass them along.   The Bootstrapper's Bible The definitive guide to starting a business...
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Well, since a big part of what we do here at thenumber is offering a strategic approach to graphic design and web design, we're always on the lookout for resources that can help our clients. Here are a few more free-or-cheep resources for businesses big and small.   The Bootstrapper's Bible This is a great free ebook from business guru Seth Godin. It's full of great tips and food for thought for those trying to build their business...
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    One of the most important and effective ways for customers to find you is an internet search. There is nothing easier than 'googleing' something, and you want to make it as easy as possible for people to find your site, ideally by placing your site on the first page. The amount of effort required to acheive this depends on the online landscape for your particular niche.  Here are some of of the questions we...
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Many small businesses avoid starting new marketing campaigns. Some fear their business doesn't have the resources necessary, some are worried about the return on their investment, and many feel they're too busy at the moment. Here are a few things to consider about why right now is the time to ramp up your marketing efforts. Marketing Is About Being Busy Tomorrow Most small business owners forget to, or choose not to, promote when they are busy. It...
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Here are a few great books that we we feel everyone in business should read. Whether you're a small business entrepreneur or a juggernaut executive, these must reads will help you understand your customers and grow your business.     The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do by Clotaire Rapaille In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques...
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