Form Vs. Function: The Graphic Designer's Struggle

thinker.jpg   I like to think of graphic design as the practical application of art.   A graphic designer needs to live somewhere between artist and marketer, dreamer and realist, salesman and creative. Our job is to create objects of beauty that effectively communicate, that engage the target audience, and that ultimately sell the product. That means a constant juggling act between form and function.   So, how do you strike the balance? I don't think there's any easy answer, but...
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Announcing thornydetails.com

Thornies We are proud to announce the launch of thornydetails.com. The Thorny Details website is a record of our experiences conceiving, designing, releasing, and marketing a new product. 
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Announcing fergusonpriceconsulting.com

Ferguson Price We are proud to announce the launch of fergusonpriceconsulting.com. Ferguson Price Consulting (FPC) is an innovative engineering firm that provides design solutions from concept to prototype. Working independently, or as an extension of your own corporate structure, FPC can help you maximize profits and meet time-sensitive deadlines on the most challenging projects – large or small. 
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Announcing mysmartphonetips.com

mysmartphonetips We are proud to announce the launch of mysmartphonetips.com. My Smart Phone Tips provides tips and tricks for PDAs and smartphones. It follows a variety of different smartphone / PDA brands such as Apple, Blackberry, Nokia, Samsung and many more.
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Announcing duraliteflightsystems.com

Duralite Batteries We are proud to announce the launch of duraliteflightsystems.com. Duralite Flight Systems understands the importance of having a product that is safe and reliable. They have spent considerable time and resources researching and developing the best, most reliable battery system available today.
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